/* =========================================================================
   GISE JARAMILLO — Consultoría estratégica, procesos e IA aplicada
   Sistema de diseño · v1.0
   Concepto: "Claridad en movimiento"
   ========================================================================= */

/* ---------- Design tokens ---------- */
:root {
  /* Marca */
  --ciruela: #4B264F;
  --ciruela-900: #2A1730;
  --ciruela-700: #3C1E40;
  --petroleo: #2F6F6D;
  --petroleo-700: #245755;
  --dorado: #C9A35B;
  --dorado-600: #B98F42;
  --marfil: #FAF7F2;
  --marfil-200: #F2ECE2;
  --carbon: #2C2C2C;
  --rosa: #EADDE6;

  /* Neutros derivados */
  --tinta: #241227;          /* casi negro con matiz ciruela */
  --tinta-70: rgba(36,18,39,.70);
  --tinta-55: rgba(36,18,39,.55);
  --linea: rgba(75,38,79,.14);
  --linea-fuerte: rgba(75,38,79,.22);
  --superficie: #ffffff;

  /* Tipografía */
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Manrope", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  /* Escala fluida */
  --step--1: clamp(0.82rem, 0.79rem + 0.14vw, 0.9rem);
  --step-0:  clamp(1rem, 0.96rem + 0.2vw, 1.125rem);
  --step-1:  clamp(1.2rem, 1.12rem + 0.4vw, 1.45rem);
  --step-2:  clamp(1.5rem, 1.35rem + 0.75vw, 2.05rem);
  --step-3:  clamp(1.95rem, 1.65rem + 1.5vw, 3rem);
  --step-4:  clamp(2.5rem, 1.9rem + 3vw, 4.6rem);
  --step-5:  clamp(3.1rem, 2.1rem + 5vw, 6rem);

  /* Espacio y forma */
  --radio: 18px;
  --radio-sm: 12px;
  --radio-lg: 28px;
  --sombra-sm: 0 1px 2px rgba(42,23,48,.06), 0 2px 8px rgba(42,23,48,.05);
  --sombra: 0 10px 30px -12px rgba(42,23,48,.22), 0 4px 10px -6px rgba(42,23,48,.12);
  --sombra-lg: 0 40px 80px -30px rgba(42,23,48,.35);
  --ancho: 1200px;
  --gutter: clamp(1.15rem, 4vw, 3.5rem);
  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--sans);
  font-size: var(--step-0);
  line-height: 1.65;
  color: var(--tinta);
  background: var(--marfil);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: none; background: none; color: inherit; }
ul { list-style: none; padding: 0; }
:focus-visible { outline: 3px solid var(--petroleo); outline-offset: 3px; border-radius: 4px; }
::selection { background: var(--ciruela); color: var(--marfil); }

/* ---------- Layout helpers ---------- */
.contenedor { width: min(100% - var(--gutter) * 2, var(--ancho)); margin-inline: auto; }
.seccion { padding-block: clamp(4.5rem, 9vw, 8.5rem); position: relative; }
.seccion--compacta { padding-block: clamp(3rem, 6vw, 5rem); }

.eyebrow {
  font-size: var(--step--1);
  font-weight: 700;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--petroleo);
  display: inline-flex;
  align-items: center;
  gap: .6rem;
}
.eyebrow::before {
  content: "";
  width: 26px; height: 1px;
  background: var(--dorado);
}

.titulo-seccion {
  font-family: var(--serif);
  font-weight: 400;
  font-size: var(--step-3);
  line-height: 1.08;
  letter-spacing: -0.015em;
  color: var(--tinta);
  max-width: 20ch;
}
.titulo-seccion em { font-style: italic; color: var(--ciruela); }
.plomo { color: var(--tinta-70); max-width: 62ch; font-size: var(--step-1); line-height: 1.5; }

/* ---------- Botones ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .55rem;
  padding: .95rem 1.6rem;
  border-radius: 100px;
  font-weight: 700;
  font-size: var(--step--1);
  letter-spacing: .01em;
  line-height: 1;
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), background .25s var(--ease), color .25s var(--ease);
  white-space: nowrap;
}
.btn svg { width: 18px; height: 18px; }
.btn--primario { background: var(--ciruela); color: var(--marfil); box-shadow: 0 8px 20px -8px rgba(75,38,79,.6); }
.btn--primario:hover { background: var(--ciruela-700); transform: translateY(-2px); box-shadow: 0 14px 28px -10px rgba(75,38,79,.65); }
.btn--oro { background: var(--dorado); color: var(--ciruela-900); box-shadow: 0 8px 20px -8px rgba(201,163,91,.6); }
.btn--oro:hover { background: var(--dorado-600); transform: translateY(-2px); }
.btn--fantasma { background: transparent; color: var(--ciruela); box-shadow: inset 0 0 0 1.5px var(--linea-fuerte); }
.btn--fantasma:hover { box-shadow: inset 0 0 0 1.5px var(--ciruela); transform: translateY(-2px); }
.btn--claro { background: var(--marfil); color: var(--ciruela); }
.btn--claro:hover { transform: translateY(-2px); box-shadow: 0 14px 28px -12px rgba(0,0,0,.4); }
.btn--fantasma-claro { color: var(--marfil); box-shadow: inset 0 0 0 1.5px rgba(250,247,242,.35); }
.btn--fantasma-claro:hover { box-shadow: inset 0 0 0 1.5px var(--marfil); transform: translateY(-2px); }
.btn--bloque { width: 100%; }

.enlace-flecha {
  display: inline-flex; align-items: center; gap: .45rem;
  font-weight: 700; font-size: var(--step--1); color: var(--petroleo);
  letter-spacing: .01em;
}
.enlace-flecha svg { width: 16px; height: 16px; transition: transform .3s var(--ease); }
.enlace-flecha:hover svg { transform: translateX(5px); }

/* =========================================================================
   HEADER
   ========================================================================= */
.header {
  position: fixed; inset: 0 0 auto 0; z-index: 100;
  transition: background .4s var(--ease), box-shadow .4s var(--ease), padding .4s var(--ease);
  padding-block: 1.1rem;
}
.header.is-scrolled {
  background: rgba(250,247,242,.82);
  backdrop-filter: saturate(140%) blur(14px);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  box-shadow: 0 1px 0 var(--linea), var(--sombra-sm);
  padding-block: .65rem;
}
.header__inner { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; }
.marca { display: flex; align-items: center; gap: .7rem; }
.marca img { width: 42px; height: 42px; }
.marca__texto { display: flex; flex-direction: column; line-height: 1; }
.marca__nombre { font-family: var(--serif); font-size: 1.15rem; font-weight: 500; letter-spacing: .02em; color: var(--tinta); }
.marca__desc { font-size: .62rem; letter-spacing: .22em; text-transform: uppercase; color: var(--petroleo); font-weight: 700; margin-top: 3px; }

.nav { display: flex; align-items: center; gap: .35rem; }
.nav a { padding: .5rem .8rem; font-size: .92rem; font-weight: 600; color: var(--tinta-70); border-radius: 100px; transition: color .2s, background .2s; }
.nav a:hover, .nav a.is-active { color: var(--ciruela); background: rgba(75,38,79,.06); }
.header__cta { display: flex; align-items: center; gap: .5rem; }

.menu-toggle { display: none; width: 46px; height: 46px; border-radius: 12px; align-items: center; justify-content: center; }
.menu-toggle span { display: block; width: 22px; height: 2px; background: var(--ciruela); position: relative; transition: .3s var(--ease); }
.menu-toggle span::before, .menu-toggle span::after { content: ""; position: absolute; left: 0; width: 22px; height: 2px; background: var(--ciruela); transition: .3s var(--ease); }
.menu-toggle span::before { top: -7px; }
.menu-toggle span::after { top: 7px; }
body.menu-abierto .menu-toggle span { background: transparent; }
body.menu-abierto .menu-toggle span::before { top: 0; transform: rotate(45deg); }
body.menu-abierto .menu-toggle span::after { top: 0; transform: rotate(-45deg); }

/* =========================================================================
   HERO
   ========================================================================= */
.hero { position: relative; padding-top: clamp(8rem, 16vh, 11rem); padding-bottom: clamp(4rem, 8vw, 7rem); overflow: hidden; }
.hero__aurora {
  position: absolute; z-index: 0; inset: -20% -10% auto -10%; height: 720px;
  background:
    radial-gradient(closest-side at 78% 30%, rgba(47,111,109,.20), transparent 70%),
    radial-gradient(closest-side at 22% 12%, rgba(201,163,91,.18), transparent 70%),
    radial-gradient(closest-side at 55% 55%, rgba(234,221,230,.55), transparent 72%);
  filter: blur(10px);
  pointer-events: none;
}
.hero__grid {
  position: relative; z-index: 1;
  display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: center;
}
.hero__eyebrow { margin-bottom: 1.5rem; }
.hero h1 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: var(--step-4);
  line-height: 1.02;
  letter-spacing: -0.025em;
  color: var(--tinta);
}
.hero h1 em { font-style: italic; color: var(--ciruela); position: relative; }
.hero h1 .subraya { position: relative; white-space: nowrap; }
.hero h1 .subraya::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: .08em; height: .18em;
  background: linear-gradient(90deg, var(--dorado), rgba(201,163,91,.25));
  border-radius: 4px; z-index: -1;
}
.hero__sub { margin-top: 1.7rem; font-size: var(--step-1); color: var(--tinta-70); line-height: 1.5; max-width: 40ch; }
.hero__acciones { margin-top: 2.3rem; display: flex; flex-wrap: wrap; gap: .8rem; }
.hero__meta { margin-top: 2.6rem; display: flex; flex-wrap: wrap; gap: 1.4rem 2rem; }
.hero__meta div { display: flex; flex-direction: column; }
.hero__meta b { font-family: var(--serif); font-size: 1.7rem; font-weight: 500; color: var(--ciruela); line-height: 1; }
.hero__meta span { font-size: .8rem; color: var(--tinta-55); margin-top: .35rem; letter-spacing: .01em; }

/* Retrato / visual */
.hero__visual { position: relative; }
.retrato {
  position: relative; border-radius: var(--radio-lg); overflow: hidden;
  aspect-ratio: 4/5; background:
    linear-gradient(155deg, var(--ciruela) 0%, var(--ciruela-900) 55%, var(--petroleo-700) 130%);
  box-shadow: var(--sombra-lg);
  display: grid; place-items: center; text-align: center; padding: 2rem;
}
.retrato__img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 20%; z-index: 1; }
.retrato__placeholder { color: rgba(250,247,242,.85); position: relative; z-index: 0; }
.retrato__placeholder svg { width: 54px; height: 54px; margin: 0 auto 1rem; opacity: .8; }
.retrato__placeholder b { font-family: var(--serif); font-size: 1.3rem; font-weight: 500; display: block; }
.retrato__placeholder span { font-size: .82rem; opacity: .75; display: block; margin-top: .4rem; max-width: 24ch; margin-inline: auto; }
.retrato::after { /* grano/textura sutil */
  content: ""; position: absolute; inset: 0; opacity: .5; mix-blend-mode: overlay;
  background-image: radial-gradient(rgba(255,255,255,.12) 1px, transparent 1px);
  background-size: 4px 4px;
}
.chip-flotante {
  position: absolute; background: var(--superficie); border-radius: 14px; padding: .8rem 1rem;
  box-shadow: var(--sombra); display: flex; align-items: center; gap: .7rem; font-size: .85rem; font-weight: 600;
  z-index: 2;
}
.chip-flotante .punto { width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; flex-shrink: 0; }
.chip-flotante small { display: block; font-weight: 500; color: var(--tinta-55); font-size: .72rem; }
.chip-flotante svg { width: 18px; height: 18px; }
.chip-1 { top: 8%; left: -6%; }
.chip-2 { bottom: 10%; right: -7%; }
.chip-3 { bottom: 40%; left: -9%; }

/* Franja eslogan */
.slogan-strip { border-top: 1px solid var(--linea); border-bottom: 1px solid var(--linea); background: var(--marfil-200); }
.slogan-strip .contenedor { display: flex; align-items: center; justify-content: center; gap: 1rem 2.5rem; flex-wrap: wrap; padding-block: 1.4rem; text-align: center; }
.slogan-strip p { font-family: var(--serif); font-size: var(--step-1); font-style: italic; color: var(--ciruela); }
.slogan-strip .sectores { display: flex; gap: .5rem 1.6rem; flex-wrap: wrap; justify-content: center; font-size: .82rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--tinta-55); }
.slogan-strip .sectores span { display: inline-flex; align-items: center; gap: 1.6rem; }
.slogan-strip .sectores span::after { content: "·"; color: var(--dorado); }
.slogan-strip .sectores span:last-child::after { display: none; }

/* =========================================================================
   ENCABEZADO DE SECCIÓN
   ========================================================================= */
.enc { max-width: 46rem; margin-bottom: clamp(2.5rem, 5vw, 4rem); }
.enc .eyebrow { margin-bottom: 1.1rem; }
.enc .plomo { margin-top: 1.2rem; }
.enc--centrado { margin-inline: auto; text-align: center; }
.enc--centrado .titulo-seccion { margin-inline: auto; }
.enc--centrado .eyebrow::before { display: none; }

/* =========================================================================
   PROBLEMA
   ========================================================================= */
.problema { background: var(--tinta); color: var(--marfil); position: relative; }
.problema .titulo-seccion { color: var(--marfil); }
.problema .titulo-seccion em { color: var(--dorado); }
.problema .eyebrow { color: var(--dorado); }
.problema .plomo { color: rgba(250,247,242,.7); }
.senales { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 1px; background: rgba(250,247,242,.12); border-radius: var(--radio); overflow: hidden; margin-top: 3rem; }
.senal { background: var(--tinta); padding: 2rem 1.8rem; transition: background .3s var(--ease); }
.senal:hover { background: var(--ciruela-700); }
.senal .n { font-family: var(--serif); font-style: italic; color: var(--dorado); font-size: 1.1rem; }
.senal h3 { font-size: 1.1rem; font-weight: 700; margin: .6rem 0 .5rem; letter-spacing: -.01em; }
.senal p { font-size: .92rem; color: rgba(250,247,242,.62); line-height: 1.5; }

/* =========================================================================
   PROPUESTA (pilares)
   ========================================================================= */
.pilares { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 1.2rem; margin-top: 3rem; }
.pilar { background: var(--superficie); border: 1px solid var(--linea); border-radius: var(--radio); padding: 2rem 1.7rem; box-shadow: var(--sombra-sm); transition: transform .35s var(--ease), box-shadow .35s var(--ease); }
.pilar:hover { transform: translateY(-6px); box-shadow: var(--sombra); }
.pilar__ico { width: 52px; height: 52px; border-radius: 14px; display: grid; place-items: center; margin-bottom: 1.3rem; background: var(--rosa); color: var(--ciruela); }
.pilar__ico svg { width: 26px; height: 26px; }
.pilar h3 { font-family: var(--serif); font-size: 1.3rem; font-weight: 500; margin-bottom: .5rem; letter-spacing: -.01em; }
.pilar p { font-size: .93rem; color: var(--tinta-70); line-height: 1.55; }
.pilar:nth-child(2) .pilar__ico { background: rgba(47,111,109,.13); color: var(--petroleo); }
.pilar:nth-child(3) .pilar__ico { background: rgba(201,163,91,.18); color: var(--dorado-600); }
.pilar:nth-child(4) .pilar__ico { background: rgba(75,38,79,.1); color: var(--ciruela); }

/* =========================================================================
   SERVICIOS
   ========================================================================= */
.servicios { background: var(--marfil-200); }
.grid-servicios { display: grid; grid-template-columns: repeat(auto-fill, minmax(320px, 1fr)); gap: 1.3rem; }
.servicio {
  position: relative; background: var(--superficie); border: 1px solid var(--linea);
  border-radius: var(--radio); padding: 2rem 1.9rem 1.7rem; display: flex; flex-direction: column;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s var(--ease);
  overflow: hidden;
}
.servicio::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 3px; background: linear-gradient(90deg, var(--ciruela), var(--petroleo)); transform: scaleX(0); transform-origin: left; transition: transform .4s var(--ease); }
.servicio:hover { transform: translateY(-6px); box-shadow: var(--sombra); border-color: transparent; }
.servicio:hover::before { transform: scaleX(1); }
.servicio__top { display: flex; align-items: flex-start; justify-content: space-between; gap: 1rem; margin-bottom: 1.1rem; }
.servicio__ico { width: 50px; height: 50px; border-radius: 14px; display: grid; place-items: center; background: var(--rosa); color: var(--ciruela); flex-shrink: 0; }
.servicio__ico svg { width: 26px; height: 26px; }
.verbo { font-size: .68rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--petroleo); background: rgba(47,111,109,.1); padding: .4rem .7rem; border-radius: 100px; height: fit-content; }
.servicio h3 { font-family: var(--serif); font-size: 1.35rem; font-weight: 500; line-height: 1.15; letter-spacing: -.01em; margin-bottom: .6rem; }
.servicio p { font-size: .92rem; color: var(--tinta-70); line-height: 1.55; flex-grow: 1; }
.servicio__puerta { margin: 1.2rem 0; padding: .7rem .9rem; background: var(--marfil-200); border-radius: 12px; font-size: .82rem; }
.servicio__puerta b { display: block; font-size: .66rem; letter-spacing: .12em; text-transform: uppercase; color: var(--tinta-55); margin-bottom: .2rem; font-weight: 800; }
.servicio__puerta span { color: var(--ciruela); font-weight: 700; }
.servicio .enlace-flecha { margin-top: auto; }

/* =========================================================================
   MÉTODO C.L.A.R.O.
   ========================================================================= */
.metodo { background: linear-gradient(170deg, var(--ciruela-900), var(--ciruela) 60%, var(--petroleo-700)); color: var(--marfil); position: relative; overflow: hidden; }
.metodo::after { content: ""; position: absolute; inset: 0; background-image: radial-gradient(rgba(255,255,255,.05) 1px, transparent 1px); background-size: 22px 22px; opacity: .5; }
.metodo .contenedor { position: relative; z-index: 1; }
.metodo .titulo-seccion { color: var(--marfil); }
.metodo .eyebrow { color: var(--dorado); }
.metodo .plomo { color: rgba(250,247,242,.72); }
.metodo__marca { font-family: var(--serif); font-size: clamp(2.2rem,5vw,3.4rem); letter-spacing: .1em; color: var(--dorado); margin-top: .3rem; }
.pasos { display: grid; grid-template-columns: repeat(5, 1fr); gap: 1px; margin-top: 3.5rem; background: rgba(250,247,242,.14); border-radius: var(--radio); overflow: hidden; }
.paso { background: rgba(42,23,48,.55); padding: 2rem 1.4rem; position: relative; transition: background .3s var(--ease); }
.paso:hover { background: rgba(42,23,48,.15); }
.paso__n { font-family: var(--serif); font-size: 2.4rem; font-weight: 500; color: rgba(201,163,91,.9); line-height: 1; }
.paso__l { display: inline-grid; place-items: center; width: 30px; height: 30px; border-radius: 8px; background: var(--dorado); color: var(--ciruela-900); font-weight: 800; margin: 1rem 0 .8rem; font-size: 1rem; }
.paso h3 { font-size: 1.05rem; font-weight: 700; margin-bottom: .4rem; }
.paso p { font-size: .84rem; color: rgba(250,247,242,.62); line-height: 1.45; }
.metodo__modelo { margin-top: 3rem; display: flex; flex-wrap: wrap; gap: 1rem; }
.modelo-chip { background: rgba(250,247,242,.08); border: 1px solid rgba(250,247,242,.16); border-radius: 100px; padding: .6rem 1.15rem; font-size: .85rem; font-weight: 600; display: inline-flex; gap: .5rem; align-items: center; }
.modelo-chip b { color: var(--dorado); }

/* =========================================================================
   EVIDENCIA
   ========================================================================= */
.metricas { display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 1.2rem; margin-bottom: 3.5rem; }
.metrica { text-align: center; padding: 2rem 1rem; background: var(--superficie); border: 1px solid var(--linea); border-radius: var(--radio); box-shadow: var(--sombra-sm); }
.metrica b { font-family: var(--serif); font-weight: 500; font-size: clamp(2.4rem, 5vw, 3.4rem); line-height: 1; color: var(--ciruela); display: block; letter-spacing: -.02em; }
.metrica span { display: block; margin-top: .7rem; font-size: .88rem; color: var(--tinta-70); line-height: 1.4; }
.evidencia__grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: 1.3rem; }
.caso { background: var(--superficie); border: 1px solid var(--linea); border-radius: var(--radio); padding: 2rem; box-shadow: var(--sombra-sm); }
.caso__sector { font-size: .7rem; letter-spacing: .14em; text-transform: uppercase; font-weight: 800; color: var(--petroleo); }
.caso h3 { font-family: var(--serif); font-size: 1.3rem; font-weight: 500; margin: .6rem 0 1rem; }
.caso dl { display: grid; gap: .8rem; }
.caso dl > div { display: grid; grid-template-columns: 90px 1fr; gap: 1rem; padding-bottom: .8rem; border-bottom: 1px solid var(--linea); }
.caso dl > div:last-child { border-bottom: none; padding-bottom: 0; }
.caso dt { font-size: .72rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--tinta-55); padding-top: 2px; }
.caso dd { font-size: .92rem; color: var(--tinta); }
.caso dd b { color: var(--ciruela); }
.testimonio { background: linear-gradient(160deg, var(--petroleo), var(--petroleo-700)); color: var(--marfil); border-radius: var(--radio); padding: 2rem; display: flex; flex-direction: column; box-shadow: var(--sombra-sm); }
.testimonio .comillas { font-family: var(--serif); font-size: 3.5rem; line-height: .6; color: var(--dorado); }
.testimonio blockquote { font-family: var(--serif); font-size: 1.2rem; line-height: 1.45; font-style: italic; margin: 1rem 0 1.5rem; flex-grow: 1; }
.testimonio figcaption { font-size: .86rem; font-weight: 600; }
.testimonio figcaption span { display: block; font-weight: 400; opacity: .75; font-size: .8rem; margin-top: .2rem; }
.nota-cifras { margin-top: 1.5rem; font-size: .78rem; color: var(--tinta-55); display: flex; align-items: center; gap: .5rem; }
.nota-cifras svg { width: 15px; height: 15px; flex-shrink: 0; color: var(--dorado-600); }

/* =========================================================================
   SOBRE GISE
   ========================================================================= */
.sobre { background: var(--marfil-200); }
.sobre__grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.sobre__foto { position: relative; }
.sobre__foto .retrato { aspect-ratio: 3/4; background: linear-gradient(155deg, var(--petroleo), var(--ciruela) 120%); }
.sobre__firma { position: absolute; bottom: -18px; left: 50%; transform: translateX(-50%); background: var(--superficie); box-shadow: var(--sombra); border-radius: 14px; padding: .8rem 1.4rem; text-align: center; white-space: nowrap; }
.sobre__firma b { font-family: var(--serif); font-size: 1.15rem; color: var(--ciruela); }
.sobre__firma span { display: block; font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; color: var(--petroleo); font-weight: 700; }
.sobre h2 { font-family: var(--serif); font-weight: 400; font-size: var(--step-3); line-height: 1.1; letter-spacing: -.015em; margin: 1rem 0 1.3rem; }
.sobre h2 em { font-style: italic; color: var(--ciruela); }
.sobre p { color: var(--tinta-70); margin-bottom: 1rem; max-width: 54ch; }
.sobre p.destacado { font-family: var(--serif); font-style: italic; font-size: 1.25rem; color: var(--ciruela); line-height: 1.4; }
.credenciales { display: flex; flex-wrap: wrap; gap: .55rem; margin-top: 1.8rem; }
.credenciales span { font-size: .8rem; font-weight: 600; padding: .5rem .9rem; background: var(--superficie); border: 1px solid var(--linea); border-radius: 100px; color: var(--tinta-70); }

/* =========================================================================
   LEAD MAGNET
   ========================================================================= */
.lead { position: relative; }
.lead__caja { background: linear-gradient(150deg, var(--ciruela) 0%, var(--ciruela-900) 100%); color: var(--marfil); border-radius: var(--radio-lg); padding: clamp(2.2rem, 5vw, 4rem); display: grid; grid-template-columns: 1.2fr 1fr; gap: clamp(2rem, 4vw, 3.5rem); align-items: center; position: relative; overflow: hidden; box-shadow: var(--sombra-lg); }
.lead__caja::before { content: ""; position: absolute; width: 340px; height: 340px; border-radius: 50%; background: radial-gradient(closest-side, rgba(201,163,91,.35), transparent); top: -120px; right: -80px; }
.lead__txt { position: relative; z-index: 1; }
.lead .eyebrow { color: var(--dorado); }
.lead h2 { font-family: var(--serif); font-weight: 400; font-size: var(--step-2); line-height: 1.12; margin: 1rem 0 1rem; }
.lead p { color: rgba(250,247,242,.75); max-width: 42ch; }
.lead__form { position: relative; z-index: 1; background: rgba(250,247,242,.08); border: 1px solid rgba(250,247,242,.16); border-radius: var(--radio); padding: 1.7rem; }
.campo { margin-bottom: 1rem; }
.campo label { display: block; font-size: .78rem; font-weight: 700; letter-spacing: .04em; margin-bottom: .4rem; }
.campo input, .campo textarea, .campo select { width: 100%; padding: .85rem 1rem; border-radius: 12px; border: 1px solid rgba(250,247,242,.2); background: rgba(250,247,242,.06); color: var(--marfil); font: inherit; font-size: 16px; min-height: 48px; transition: border-color .2s, background .2s; }
.campo textarea { min-height: auto; }
.campo input::placeholder, .campo textarea::placeholder { color: rgba(250,247,242,.45); }
.campo input:focus, .campo textarea:focus, .campo select:focus { outline: none; border-color: var(--dorado); background: rgba(250,247,242,.1); }
.form-nota { font-size: .72rem; color: rgba(250,247,242,.55); margin-top: .8rem; text-align: center; }

/* =========================================================================
   CIERRE CTA
   ========================================================================= */
.cierre { text-align: center; }
.cierre .contenedor { max-width: 60rem; }
.cierre h2 { font-family: var(--serif); font-weight: 400; font-size: var(--step-3); line-height: 1.12; letter-spacing: -.015em; }
.cierre h2 em { font-style: italic; color: var(--ciruela); }
.cierre p { color: var(--tinta-70); margin: 1.3rem auto 2.2rem; max-width: 46ch; font-size: var(--step-1); }

/* =========================================================================
   CONTACTO
   ========================================================================= */
.contacto { background: var(--tinta); color: var(--marfil); }
.contacto .titulo-seccion, .contacto h2 { color: var(--marfil); }
.contacto .eyebrow { color: var(--dorado); }
.contacto__grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: clamp(2rem, 5vw, 4.5rem); align-items: start; }
.contacto__plomo { color: rgba(250,247,242,.7); margin: 1.2rem 0 2.5rem; max-width: 40ch; font-size: var(--step-1); }
.canal { display: flex; align-items: center; gap: 1rem; padding: 1.1rem 0; border-top: 1px solid rgba(250,247,242,.14); }
.canal:last-of-type { border-bottom: 1px solid rgba(250,247,242,.14); }
.canal__ico { width: 46px; height: 46px; border-radius: 12px; background: rgba(250,247,242,.08); display: grid; place-items: center; flex-shrink: 0; color: var(--dorado); }
.canal__ico svg { width: 22px; height: 22px; }
.canal b { font-size: .95rem; display: block; }
.canal span { font-size: .82rem; color: rgba(250,247,242,.6); }
.canal a { color: rgba(250,247,242,.6); font-size: .82rem; }
.canal a:hover { color: var(--dorado); }
.form-tarjeta { background: var(--superficie); border-radius: var(--radio-lg); padding: clamp(1.7rem, 3vw, 2.5rem); box-shadow: var(--sombra-lg); }
.form-tarjeta .campo label { color: var(--tinta); }
.form-tarjeta .campo input, .form-tarjeta .campo textarea, .form-tarjeta .campo select { background: var(--marfil); border-color: var(--linea-fuerte); color: var(--tinta); }
.form-tarjeta .campo input::placeholder, .form-tarjeta .campo textarea::placeholder { color: var(--tinta-55); }
.form-tarjeta .campo input:focus, .form-tarjeta .campo textarea:focus, .form-tarjeta .campo select:focus { border-color: var(--petroleo); background: var(--superficie); }
.form-fila { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.form-tarjeta .form-nota { color: var(--tinta-55); }
.form-ok { display: none; text-align: center; padding: 2rem 1rem; }
.form-ok.activo { display: block; }
.form-ok svg { width: 56px; height: 56px; color: var(--petroleo); margin: 0 auto 1rem; }
.form-ok h3 { font-family: var(--serif); font-size: 1.5rem; color: var(--ciruela); margin-bottom: .5rem; }
.form-ok p { color: var(--tinta-70); }
.req { color: var(--dorado-600); }
.error-msg { color: #d67; font-size: .75rem; margin-top: .35rem; display: none; }
.campo.tiene-error input, .campo.tiene-error textarea { border-color: #d67; }
.campo.tiene-error .error-msg { display: block; }

/* CTA formulario (Google Form) */
.cta-form { text-align: center; }
.cta-form__ico { width: 66px; height: 66px; border-radius: 18px; display: grid; place-items: center; margin: 0 auto 1.3rem; background: var(--rosa); color: var(--ciruela); }
.cta-form__ico svg { width: 32px; height: 32px; }
.cta-form h3 { font-family: var(--serif); font-weight: 500; font-size: 1.7rem; color: var(--ciruela); margin-bottom: .7rem; }
.cta-form > p { color: var(--tinta-70); margin-bottom: 1.5rem; }
.cta-form__lista { text-align: left; display: grid; gap: .8rem; margin: 0 0 1.7rem; }
.cta-form__lista li { display: flex; gap: .7rem; align-items: flex-start; font-size: .93rem; color: var(--tinta); }
.cta-form__lista svg { width: 20px; height: 20px; color: var(--petroleo); flex-shrink: 0; margin-top: 2px; }

/* =========================================================================
   TESTIMONIOS
   ========================================================================= */
.tgrid { columns: 3 300px; column-gap: 1.3rem; }
.tcard { break-inside: avoid; background: var(--superficie); border: 1px solid var(--linea); border-radius: var(--radio); padding: 1.9rem; margin-bottom: 1.3rem; box-shadow: var(--sombra-sm); transition: transform .35s var(--ease), box-shadow .35s var(--ease); }
.tcard:hover { transform: translateY(-4px); box-shadow: var(--sombra); }
.tcard__stars { display: flex; gap: 3px; margin-bottom: 1rem; color: var(--dorado); }
.tcard__stars svg { width: 18px; height: 18px; }
.tcard blockquote { font-size: .97rem; line-height: 1.62; color: var(--tinta); }
.tcard blockquote::before { content: "\201C"; font-family: var(--serif); color: var(--dorado); font-size: 2rem; line-height: 0; vertical-align: -.35em; margin-right: .12em; }
.tcard figcaption { margin-top: 1.3rem; padding-top: 1rem; border-top: 1px solid var(--linea); }
.tcard figcaption b { font-family: var(--serif); font-weight: 500; font-size: 1.08rem; color: var(--ciruela); display: block; }
.tcard figcaption span { font-size: .8rem; color: var(--tinta-55); }
@media (max-width: 900px) { .tgrid { columns: 2 260px; } }
@media (max-width: 600px) { .tgrid { columns: 1; } }

/* =========================================================================
   FOOTER
   ========================================================================= */
.footer { background: var(--ciruela-900); color: rgba(250,247,242,.7); padding-block: clamp(3rem, 6vw, 5rem) 2rem; }
.footer__top { display: grid; grid-template-columns: 1.5fr 1fr 1fr; gap: 2.5rem; padding-bottom: 3rem; border-bottom: 1px solid rgba(250,247,242,.12); }
.footer .marca__nombre { color: var(--marfil); }
.footer__marca p { margin-top: 1rem; max-width: 34ch; font-size: .9rem; color: rgba(250,247,242,.6); }
.footer__eslogan { font-family: var(--serif); font-style: italic; color: var(--dorado); margin-top: 1.2rem !important; }
.footer h4 { font-size: .72rem; letter-spacing: .16em; text-transform: uppercase; color: rgba(250,247,242,.5); margin-bottom: 1.1rem; font-weight: 800; }
.footer__col a { display: block; padding: .35rem 0; font-size: .92rem; color: rgba(250,247,242,.75); transition: color .2s; }
.footer__col a:hover { color: var(--dorado); }
.footer__bottom { display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1rem; padding-top: 2rem; font-size: .8rem; color: rgba(250,247,242,.5); }
.footer__social { display: flex; gap: .6rem; }
.footer__social a { width: 40px; height: 40px; border-radius: 10px; background: rgba(250,247,242,.08); display: grid; place-items: center; transition: background .2s, transform .2s; }
.footer__social a:hover { background: var(--dorado); transform: translateY(-2px); }
.footer__social svg { width: 18px; height: 18px; color: var(--marfil); }

/* WhatsApp flotante */
.wa-flotante { position: fixed; bottom: 22px; right: 22px; z-index: 90; width: 58px; height: 58px; border-radius: 50%; background: #25D366; display: grid; place-items: center; box-shadow: 0 12px 28px -8px rgba(37,211,102,.6); transition: transform .3s var(--ease); }
.wa-flotante:hover { transform: scale(1.08) translateY(-2px); }
.wa-flotante svg { width: 30px; height: 30px; color: #fff; }

/* =========================================================================
   ANIMACIONES DE ENTRADA
   ========================================================================= */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.visible { opacity: 1; transform: none; }
.reveal[data-delay="1"] { transition-delay: .08s; }
.reveal[data-delay="2"] { transition-delay: .16s; }
.reveal[data-delay="3"] { transition-delay: .24s; }
.reveal[data-delay="4"] { transition-delay: .32s; }
.reveal[data-delay="5"] { transition-delay: .40s; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .btn:hover, .pilar:hover, .servicio:hover, .footer__social a:hover, .wa-flotante:hover { transform: none; }
}

/* =========================================================================
   RESPONSIVE
   ========================================================================= */
@media (max-width: 1000px) {
  .hero__grid { grid-template-columns: 1fr; }
  .hero__visual { max-width: 420px; margin-inline: auto; order: -1; }
  .chip-1 { left: 2%; } .chip-2 { right: 2%; } .chip-3 { left: 0; }
  .pasos { grid-template-columns: repeat(2, 1fr); }
  .evidencia__grid { grid-template-columns: 1fr; }
  .sobre__grid { grid-template-columns: 1fr; }
  .sobre__foto { max-width: 380px; margin-inline: auto; }
  .lead__caja { grid-template-columns: 1fr; }
  .contacto__grid { grid-template-columns: 1fr; }
  .footer__top { grid-template-columns: 1fr 1fr; }
  .footer__marca { grid-column: 1 / -1; }
}
@media (max-width: 860px) {
  .nav, .header__cta .btn { display: none; }
  .menu-toggle { display: flex; }
  .header__cta { display: none; }
  .nav-movil {
    position: fixed; inset: 0; z-index: 99; background: var(--marfil);
    display: flex; flex-direction: column; justify-content: center; gap: .3rem; padding: 2rem var(--gutter);
    transform: translateX(100%); transition: transform .45s var(--ease); visibility: hidden;
  }
  body.menu-abierto .nav-movil { transform: none; visibility: visible; }
  .nav-movil a { font-family: var(--serif); font-size: 1.8rem; color: var(--ciruela); padding: .5rem 0; border-bottom: 1px solid var(--linea); }
  .nav-movil .btn { margin-top: 1.5rem; font-size: 1rem; }
}
@media (max-width: 600px) {
  .pasos { grid-template-columns: 1fr; }
  .metricas { grid-template-columns: 1fr 1fr; }
  .form-fila { grid-template-columns: 1fr; }
  .hero__meta { gap: 1.2rem; }
  .slogan-strip .contenedor { flex-direction: column; }
  .footer__top { grid-template-columns: 1fr; }
  .chip-flotante { display: none; }
}
.nav-movil { display: none; }
@media (max-width: 860px) { .nav-movil { display: flex; } }

/* ---------- Safe areas (notch / barra de gestos iOS) ---------- */
@supports (padding: max(0px)) {
  .header__inner { padding-left: max(0px, env(safe-area-inset-left)); padding-right: max(0px, env(safe-area-inset-right)); }
  .wa-flotante { right: max(22px, env(safe-area-inset-right)); bottom: max(22px, env(safe-area-inset-bottom)); }
  .nav-movil { padding-bottom: max(2rem, env(safe-area-inset-bottom)); }
}

/* ---------- Refinamientos móviles ---------- */
@media (max-width: 600px) {
  :root { --gutter: 1.15rem; }
  .hero { padding-top: 7rem; }
  .hero h1 { font-size: clamp(2.3rem, 8vw, 3rem); }
  .titulo-seccion { font-size: clamp(1.75rem, 6.5vw, 2.2rem); }
  .btn { padding: .95rem 1.4rem; }
  .hero__acciones .btn { flex: 1 1 auto; }
  .wa-flotante { width: 54px; height: 54px; }
  .servicio, .pilar, .caso, .testimonio, .metrica { padding-inline: 1.4rem; }
}